Truth

About Us

Aminra Collections

HOW IT ALL BEGAN...

about-old-days-aminra

Aminra Collections is the legendary story of pride associated with the gem and jewellery trade.  Mr. E.A.Fernando initiated his passion for jewellery business with a humble beginning at the age of 49, Chatham Street, Fort almost 86 years ago and the genre produced a lineage to make the jewellery trade a traditional practice today. Raja Jewellers was pioneered by Mr. Raja Fernando until the trade passed on to the next generation with Mr. Eliyapura at the helm.

Deshamanya Deshabandhu Dr.Anura Eliyapura, a product of Nalanda College has been recognized for his tireless effort both in the business world of Gem and Jewellery to achieve the pinnacle of success.

Mr. Eliyapura believed in Quality, Service and Integrity for product excellence, hallmarking and assaying was compulsory. Mr. Eliyapura and Aminra Collections are synonymous both in service to benefit the Sri Lankan economy, its people and privileged to follow unique, religious affairs and culture.

Mr. Eliyapura, in his youth was multi-tasked as he had a hand in the jewellery trade assisting his father’s business and improving his knowledge by graduating in Gemmology from the University of Moratuwa. He strived to continue the trade after his father’s demise with his meagre savings and eventually took Raja Jewellers to greater heights as the Chairman and the Managing Director and brought many accolades during his tenure. His contribution to the gem and jewellery industry is enormous and his passion was towards gaining recognition to the country by achieving a target of one billion U.S. $ in foreign income to Sri Lanka and offering 1000 employment for youth.

p-11
miss-Earth

His focus and long term objectives were achieved within a short pace of time through hard work as he ventured on his own to initiate Aminra Collections on 20th December 2008 and create another generation of jewellers.  The inspiration he received by his late father motivated him to create a brand of its own – Aminra Collections. Today Aminra Collections bears the hallmark of 82 years of experience in the gem and jewellery trade spanning into four generations with Anura Eliyapura’s children, Haren and Amila showing much interest towards the upliftment of their father’s vision. Within a short period of time achieving popularity and recognition, winning repeated accolades the company was nominated to the Top 10 companies because of the “Quality, Service and Integrity” of our products.

“Aminra Collections” has manufactured both contemporary and unique jewellery accordingly to be the trendsetters in fine craftsmanship down the ages and the workmanship is of international standard. Aminra Collections, the expert creators of fine gold jewellery in platinum, rose Gold, 18 K white gold and 22 K yellow gold with precious and semi-preciousstones guaranteed and certified by the National Gem and Jewellery Authority of Sri Lanka and working under BOI approved company within the ISO 9001-2008 regulations by maintaining highstandards of Quality, Service & Integrity for the local and international markets for a reasonable price rate is continued to date. We are proud to promote Sri Lanka as a destination well-known for skilled, local master craftsmen with a capability of handling customized jewellery at short notice, from any part of the world by maintaining the slogan of “Expert Creators of Fine Gold Jewellery in keeping with International Standards.”

“Aminra Collections” showroom stands tall in its own building at 182, Galle Road, Mt. Lavinia. An ultra-modern complex with production and designing in-house and ample room for parking meet customer requirements in various segments giving it an ambience of sophistication. Service excellence is given priority as every customer has the privilege of a free consultancy with Mr. Anura Eliyapura personally. He always has maintained a reputation for purity and clarity in the trade.

Our

Vision

To be the market leader in the Sri Lankan Gemand Jewellery trade and a global supplier of repute by providing the best value for money to the customer in terms of Quality, Service and Integrity.

Our

Mission

  • To become an excellent supplier of Gems, Jewellery and related services in international markets.
  • To win and maintain customer confidence through Quality, Service and Integrity.
  • To commit to innovate product and market growth strategies ensuring optimum market share.
  • Committed to customer oriented behaviour through management, excellence, modern technology, learning, discipline, employee motivation, creativity and diligence for supreme customer satisfaction.
  • To become an important partner contributing actively towards the socio-economic and cultural uplift of Sri Lanka.

Our

Values

integrity
Integrity

In order to prevail in an industry, a company needs to maintain integrity. Especially in an industry like jewellery, upholding integrity is a must. Aminra Collections has been upholding the honesty and integrity of the customers for more than 80 years and continue to do thus in order to give them the best.

responsible
Communal Responsibility

Aminra Collections strongly believes that every company should serve the nation through contributing to the economic and the social development of the country. Thus, the company contributes 2% of every product they manufacture as a back support to the industry development and to the rural areas by adhering to the regulations of ගන්නඅපේදේ title.

info
Customer Centric Service

Since the customer is the centre of the service, we render special care and attention to each of them in order to have a clear perception of their jewellery need. In addition, our specialized team consult and advise them regarding the most appropriate colours, shapes and the designs that match their skin colour and physical dimensions.

employee
Responsibility over the employees

“Aminra Collections” at all times give special attention to the professional development of our craftsmen. Giving them proper training periodically regarding the newest trends in the jewellery designing, the company gives them scope to develop their skills, profession and creativity.

divider