We shall be the market leader in the Sri Lankan Gems and jewellery trade and a global supplier of repute by providing best value for money for the customer in terms of Quality, Service and Integrity.
- 1. To become an excellent supplier of gems, jewellery and related services in domestic and international markets.
- 2. To win and maintain customer confidence through Quality, Service and Integrity.
- 3. To commit to innovate product and market growth strategies ensuring optimum market share.
- 4. To commit to customer centric behaviour through management excellence, modern technology, learning, discipline, employee motivation, creativity and diligence.
- 5. To become an important partner contributing actively towards economic, social and cultural upliftment of Sri Lanka.
Aminra Collections is legendary as its humble beginnings began when E.A.Fernando ventured into the jewellery business followed by his son Raja Fernando who is the founder Chairman of Raja Jewellers, Bambalapitiya and today Aminra Collections bears testimony to two generations of renowned jewellery with Deshabandu Anura Eliyapura at the helm to innovate designer jewellery with the expertise of 75 years of excellent craftsmanship mastered over the years with excellence awards for recognition and commitment to the industry. At present Aminra Collections (Pvt.) Ltd. certified by the Board of Investment is geared to go global and take Sri Lanka to a higher level in both the local and international market.