About Us

Aminra Collection is a nonstop journey of inspirational creation into the fashion hood of Global Jewellery mustered by the revolutionary mindset of late Deshamanya Dr. Anura Eliyapura with a proudly inherited legacy of 75 years of customer satisfaction.

Aminra Collection, the 21 st century Jeweller turns out Jewellery of exceptional quality out of ageless and priceless treasures of gem and precious metal with Aminra Collection technology, precision and elegance that proves to adore the beauty of a tasteful clientele who goes places.

Anura Eliyapura – a name synonymous with Exceptional Quality, Service Excellence and Unequivocal Integrity for good 30 years passed by in the Sri Lankan Jewellery industry, has been instrumental in winning many prestigious international and local awards and accolades behind the leadership he has provided. International award for Best Trade Name, Gold Award for Quality, ISO 9001-2000, National Business Excellence Award, and NCE Export Award are some of the notable achievements to his pride. With such a blend of perfection he leaves no stone unturned to offer a rich but different Jewellery experience to his most precious resource – The Customer.

Anura’s greatest inspiration is his loyal and mature clientele of local, foreign and Sri Lankan expatriate markets who have guided him to venture into a high end, differentiated roller coaster product line with a sense of dream Jewellery carved out of precious gems and metal. With Aminra Collection, Anura Eliyapura offers his dearest clientele the opportunity of purchasing the most elegant, resplendent and matching Jewellery combinations to fit into the most distinct and exotic social demands.

Anura’s strategy of customer goodwill has been fashioned by his father the late Mr. Raja Fernando who ventured out Raja Jewellers at Bambalapitiya in 1960 and his grand father the late Mr. E.A.Fernando who founded his Jewellery shop at No. 49, Chatham Street, Colombo 1 in 1930. Anura Eliyapura brings in this rich heritage to serve the customer with all the difference while increasing the customer’s awareness of the intricacies of fine Jewellery designing and manufacturing systems he has adopted.

Anura believes his mastermind venture Aminra Collection will most energetically top the list of customer driven, innovative, efficient and Value Added Foreign Exchange earning Sri Lankan businesses that utilizes local labour and expertise to its fruition.

Aminra Collection also undertakes customization of Jewellery as per customers’ own designs, specifications and delivery requirements with necessary back up expertise. Several lead customer services have been introduced as a measure of Aminra Collection’s pioneering efforts towards uncompromising customer satisfaction. While enjoying Aminra Collection hospitality the customer can view on the giant screen his / her piece of Jewellery being made in the state – of – the art manufacturing facility. The customer can also demand the Jewellery in the colours of his / her choice. E.g. yellow, white, red, pink etc., The Computer Aided Jewellery Matching Service especially caters to the Brides To Be at no extra cost.

Aminra Club membership will entitle the customers to a galore of prizes and surprises and superior packages throughout their membership. They can introduce new club memberships and collect Super Bonus points.